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Lt. Governor's Virtual Travel & Tourism Summit

September 22nd, 2020 1:30 PM - 4:00 PM

The Oklahoma Travel Industry Association will partner with Lt. Governor Matt Pinnell to produce the 2020 Lt. Governor's Travel & Tourism Summits, which will be held virtually for the very first time! Each virtual half-day program provides tourism education featuring speakers covering a range of topics on best practices to promote tourism in your region, and includes a town hall-type discussion by the Lt. Governor on tourism development.

We are proud to partner with Lt. Governor Matt Pinnell to produce each of these Summit programs. His leadership within the tourism community is both supportive and engaging. Don't miss this opportunity to hear from the Lt. Governor during each of these summit events. Come prepared to ask him questions and support his goal to make Oklahoma a Top Ten State in Tourism!

Full Registration - $10/person per Summit or attend all three Summits for $25
Each Summit includes a Virtual Town Hall Meeting and an Education Workshop

The Schedule: (1:30pm - 3:30pm)

  • 1:30 pm  Lt. Governor Town Hall
  • 2:00 pm  Tourism Welcome by Host Community & Speaker Introduction 
  • 2:15 pm  Educational Workshop 
  • 3:00 pm  Breakout Networking Groups

Tuesday, September 22nd
Hosted by: Ardmore Tourism Authority 
Topic: Destination Oklahoma – Digital Drives Revenue
Speaker: Summer Kirkland, Senior Vice President & Media Advisor with Stephens Media Group
Messaging that stands out in today’s digital environment has a direct influence in the choice of options for travel and leisure.  Traditional marketing messages no longer captivate audiences. A community or destination’s “virtual” appeal impacts visitor choices, resulting in increased revenue.  This presentation will cover essential elements of successful destination marketing, including digital marketing, advertising, website management and branding strategies.  The session will provide participants with a better understanding of the power of digital marketing and provide tips and tricks to complement current tourism trends.


Lt. Governor Matt Pinnell

Matt Pinnell was elected Lieutenant Governor of Oklahoma on November 6th, 2018 with 62% of the vote and won all seventy-seven counties. He also runs a small business with his wife, Lisa, is an entrepreneur and inventor and attends Redeemer Covenant Church in Tulsa. Before being elected Oklahoma’s 17th Lieutenant Governor, Matt served as Director of State Parties for the Republican National Committee from 2013 to 2017, and served as Chairman of the Oklahoma Republican Party from 2010 to 2013. Matt is a graduate of Oral Roberts University and lives in Tulsa with his wife, Lisa, and 4 children who attend Jenks Public Schools.

Summer Kirkland, Senior Vice President & Media Advisor
Stephens Media Group
Topic: Destination Oklahoma – Digital Drives Revenue
Summer Kirkland is a Senior Vice President with the Stephens Media Group.  As a media consultant with over 15 years of experience, she has provided businesses of all sizes with integration of multi-media into their marketing campaigns. Ms. Kirkland specializes in online marketing strategies, evaluation of campaigns and digital advertising.  She considers herself as a revenue generator and is passionate about creating strategies that allow businesses of all sizes to grow increase profits.  

Link for Registration: 

Virtual via Zoom

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